[livre] - PICK J. - 2004 - Geographic Information Systems in Business - Idea Group Publishing.
Rubrique :
SIG, Applications thématiques / Géomarketing - Commerce
Description : This book contains state-of-the-art research studies on the concepts, theory, processes, and real world applications of geographical information systems (GIS) in business. Its chapters are authored by many of the leading experts in applying GIS and geospatial science to business. The book utilizes a wide variety of approaches and methodologies including conceptual theory development, research frameworks, quantitative and qualitative methods, case studies, systems design, DSS theory, and geospatial analysis combined with point-of-sale. Since relatively little research has been published on GIS in business, this book is pioneering and should be the principal compendium of the latest research in this area. The book impacts not only the underlying definitions, concepts, and theories of GIS in business and industry, but its practice as well.
James B. Pick is Professor in the School of Business at University of Redlands. He is former Chair of the Business School Faculty Assembly and Department Chair of Management and Business. He holds a B.A. from Northwestern University and Ph.D. from University of California, Irvine. He is the author of eight books and 110 scientific papers and book chapters in the research areas of management information systems, geographic information systems, environmental systems, population, and urban studies. He has received faculty distinguished teaching and research awards from the University of Redlands, Senior Fulbright scholar award for Mexico, and the Thunderbird Award from the Business Association for Latin American Studies.
